it's not every day you get a creative brief that involves a 30ft ramp, working with a legendary athlete in an incredible location i.e. the Nevada desert and to a giant branded crash bag!!
as agency producers, we ran the pre-production and production as well as the manufacturing of the branded crash matt.
client: rexona / shot over 2 days in las vegas and nevada desert / agency: AMV BBDO / director: luiza de moraes / production company: fresh film productions and nitro circus / deliverables: 1 x long form (see above) and social cutdowns. / press here.