launched by ... MINI electric

How to launch a new fleet of MINI Electric models when the whole world is on lockdown?

London-based creative agency anomaly handed over the task to eight illustrious VIPs, namely fashion designer Sir Paul Smith, photographer Rankin, skateboarder & model Briana King, MINI founders Charlie & John Cooper, illustrator Jonathan Jay Lee, cake artist Tuba Geçkil, AI Influencer Lil Miquela and British contemporary artist Lakwena

Each were given carte blanche to create a launch piece, which featured in one wrap-up film and eight individual social films, which can be seen here.

As agency producers, we coordinated the whole productions, wrapped up in one month across 4 continents. 

client: MINI agency:  anomaly / director: william maher/ service company: HELO

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