How to launch a new fleet of MINI Electric models when the whole world is on lockdown?
London-based creative agency anomaly handed over the task to eight illustrious VIPs, namely fashion designer Sir Paul Smith, photographer Rankin, skateboarder & model Briana King, MINI founders Charlie & John Cooper, illustrator Jonathan Jay Lee, cake artist Tuba Geçkil, AI Influencer Lil Miquela and British contemporary artist Lakwena.
Each were given carte blanche to create a launch piece, which featured in one wrap-up film and eight individual social films, which can be seen here.
As agency producers, we coordinated the whole productions, wrapped up in one month across 4 continents.
client: MINI / agency: anomaly / director: william maher/ service company: HELO.