it's not every day you get a creative that involves a 30ft ramp, working with a legendary athlete in an incredible location i.e. the Nevada desert and finding a way to manufacture a branded giant crash bag!!
we are very lucky to have been involved in the production of this epic film, with Aaron Fotheringham aka wheelz.
client: rexona / shot over 2 days in las vegas and nevada desert / agency: AMV BBDO / director: luiza de moraes / production company: fresh film productions and nitro circus / deliverables: 1 x long form (see above) and social cutdowns. / press here.