how to launch a new fleet of MINI when the whole world is on lockdown?
agency anomaly handed over the task to eight incredible artists, namely fashion designer Sir Paul Smith, photographer Rankin, professional skateboarder, Briana King, Charlie & John Cooper, illustrator Jonathan Jay Lee, cake artist Tuba Geçkil, AI Influencer Lil Miquela and British contemporary artist Lakwena.
we coordinated the entire production, wrapped up in two months across eight cities. outputs were eight films, one wrap-up film and associated cutdowns. all individual films can be seen here.
client: MINI / agency: anomaly / director: william maher/ production company: HELO.